IntroductionIn a remarkable achievement, Virginia Braun and Victoria Clarke’s 2006 paper ‘Using Thematic Analysis in Psychology’ has joined the academic pantheon: it’s now ranked among the top ten most cited scholarly papers of all time, and third most cited of the...
Practical tools for integrating AI into qualitative research Whether you're exploring AI for data organisation, early analysis, or writing support, these guides help you stay grounded in core qualitative principles—ensuring your research remains reflexive, ethical,...
Reflections from my latest webinar In my recent webinar, we explored a question that’s sparking curiosity (and a little anxiety) across the research world:What role can AI play in qualitative research — and where do we draw the line? With so many new tools emerging,...
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