AI in Qualitative Research

Can AI Recognise Meaning or Just Patterns? What Thematic Analysis Teaches Us About AI in Qualitative Research

Apr 13, 2025 | AI in Qualitative Research

Used well, AI can play a valuable supporting role, especially during early stages of analysis. It helps manage volume, notice repetition, and create structure across large datasets. Can algorithms read between the lines?When I ran an interview transcript through...

AI is reshaping qualitative research — but is it helping or harming?

Apr 2, 2025 | AI in Qualitative Research

In just a few years, generative AI has gone from futuristic novelty to daily research companion. It transcribes interviews, summaries readings, codes data — sometimes before you’ve finished your coffee. But as qualitative researchers, we need to ask: is AI deepening...

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AI in Qualitative Research

Can AI Recognise Meaning or Just Patterns? What Thematic Analysis Teaches Us About AI in Qualitative Research

AI is reshaping qualitative research — but is it helping or harming?

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