In qualitative research, analysis is often described as a layered process—starting with descriptive codes and building toward complex, interpretive themes. Yet too often, we think of writing as something linear: once we analyse, we write. But effective qualitative...
Blog
Writing Before You’re Ready: How Drafting Helps You Think Analytically
Let me start with a confession: I find writing hard. Not in a romantic “tortured artist” way, but in a deep, frustrating, occasionally confidence-wrecking way. For years, I believed I had to fully understand what I wanted to say before I could write anything at all....
Can AI Recognise Meaning or Just Patterns? What Thematic Analysis Teaches Us About AI in Qualitative Research
Used well, AI can play a valuable supporting role, especially during early stages of analysis. It helps manage volume, notice repetition, and create structure across large datasets. Can algorithms read between the lines?When I ran an interview transcript through...
AI is reshaping qualitative research — but is it helping or harming?
In just a few years, generative AI has gone from futuristic novelty to daily research companion. It transcribes interviews, summaries readings, codes data — sometimes before you’ve finished your coffee. But as qualitative researchers, we need to ask: is AI deepening...
Part 4: Building momentum: Leveraging rewards for continued focus
Motivation can wane when it comes to routine tasks, but incorporating a reward system can make them more enjoyable and help sustain your productivity. Understanding positive reinforcementPositive reinforcement is a principle of behavioural psychology where the...
Part 3: Set the scene: How your environment can inspire productivity
The environment in which you work can significantly impact your focus and productivity. Simple adjustments to your workspace can make completing routine tasks more efficient and enjoyable. Organise your workspace A clutter-free space can lead to clearer thinking....
Part 2: Mind over matter: How to reframe your approach to uninspiring work
After structuring your workflow and breaking down large tasks into manageable steps, the next challenge is finding the motivation to tackle them. Sometimes, it’s not the task itself but how we perceive it that determines whether we procrastinate or push forward. By...
From procrastination to productivity: Effective strategies for mastering flow
Series introduction: From procrastination to productivityProductivity in research isn't just about diving into intriguing questions or presenting findings at conferences. It also involves handling the less glamorous but essential tasks: data organisation, literature...



