Introduction In the nearly two decades since Braun and Clarke’s 2006 paper transformed the qualitative landscape, thematic analysis (TA) has not stood still. The clarity and accessibility of that original framework gave researchers a powerful tool, but also...
IntroductionIn a remarkable achievement, Virginia Braun and Victoria Clarke’s 2006 paper ‘Using Thematic Analysis in Psychology’ has joined the academic pantheon: it’s now ranked among the top ten most cited scholarly papers of all time, and third most cited of the...
Practical tools for integrating AI into qualitative research Whether you're exploring AI for data organisation, early analysis, or writing support, these guides help you stay grounded in core qualitative principles—ensuring your research remains reflexive, ethical,...
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