Once you understand what shapes your coding, your theoretical perspective, methodology, and analytic goals, the next challenge is often how to make it work in practice. Qualitative coding is about staying methodologically clear while thinking, noticing, interpreting,...
Claire Moran
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How We Code: Understanding What Shapes Qualitative Analysis
If you're doing qualitative research, you're probably coding your data. But coding isn't just a step you complete before the “real” analysis begins — it is a fundamental part of the analysis. It’s where you begin to make sense of what participants are saying, how...
Why Thread Design Matters in Qualitative Research
In ChatGPT, each conversation is stored as a thread — a sequence of messages that you can name, revisit, and build upon. Most people treat threads as disposable: start a new chat, ask a question, close the window. This works for quick, one-off tasks, but it doesn’t...
