Introduction Reflexive thematic analysis (RTA) does not use a codebook. Coding develops through deep engagement with the data, and themes are constructed through interpretive work rather than applied from a predefined framework . By contrast, many qualitative projects...
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When Does a Codebook Make Methodological Sense? Analytic Structure, Alignment, and Clarity in Thematic Analysis
Introduction Codebooks are common in qualitative research. They appear in applied health studies, evaluation projects, multi-analyst teams, policy research, and large-scale interview datasets. They often provide structure, comparability, and transparency. Yet the...
Is It a Theme or Just a Topic?
How to tell the difference — and why it matters Many qualitative researchers reach a familiar moment in analysis. You look at your developing “themes” and think: They sound right… but something feels off. The labels are tidy. The quotes fit. The structure looks...
Free Webinar: What Counts as a Theme and Why it Matters in Qualitative Research
Date: Thursday, 5th March Time: 10-10.45am GMTLocation: OnlineRegister here Overview Themes are everywhere in qualitative research, but what they mean depends on how you're doing analysis. In this practical, theory-informed session, Dr Claire Moran will...
Why “Themes” are so Often Misunderstood in Qualitative Research
And how to recognise the early signs of trouble If there is one word that quietly causes more confusion in qualitative research than almost any other, it is “theme.” Most researchers can describe what a code is. Many can explain what categories are. But when it comes...
Free Webinar: What Counts as a Theme and Why it Matters in Qualitative Research
Date: Tuesday 3 March 2026Time: 12-12.45pm Australian Eastern Standard TimeLocation: OnlineRegister here Overview Themes are everywhere in qualitative research, but what they mean depends on how you're doing analysis. In this practical, theory-informed...
Start Where You Are: Building a Sustainable Research Practice in 2026
Welcome to 2026! If you're feeling a mix of motivation, fatigue, and cautious optimism, you’re not alone. January often brings the pressure to reset, plan, or push forward. But it can also be a moment to begin gently. To take stock. To design your year with care. This...
Taking Stock – A Year-End Inventory for Qualitative Researchers
As the year winds down and the inbox finally quiets, there's often the urge to close the book on it. But what if you didn’t just yet? What if you paused instead, and treated December as an opportunity to get clear on the year that was? Before the holiday season kicks...
Cognitive Sovereignty in the Age of Generative AI: Lessons from the Deloitte Report
Introduction When Deloitte admitted to using a generative AI model (GPT-4o via Azure OpenAI) in its $440,000 compliance review for the Australian government, the issue went far beyond faulty references. The report, initially containing fabricated legal cases and...
