IntroductionIn a remarkable achievement, Virginia Braun and Victoria Clarke’s 2006 paper ‘Using Thematic Analysis in Psychology’ has joined the academic pantheon: it’s now ranked among the top ten most cited scholarly papers of all time, and third most cited of the...
Reflections from my latest webinar In my recent webinar, we explored a question that’s sparking curiosity (and a little anxiety) across the research world:What role can AI play in qualitative research — and where do we draw the line? With so many new tools emerging,...
Used well, AI can play a valuable supporting role, especially during early stages of analysis. It helps manage volume, notice repetition, and create structure across large datasets. Can algorithms read between the lines?When I ran an interview transcript through...
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