by Claire Moran | Feb 15, 2026 | Blog, Themes in Qualitative Research
How to tell the difference — and why it matters Many qualitative researchers reach a familiar moment in analysis. You look at your developing “themes” and think: They sound right… but something feels off. The labels are tidy. The quotes fit. The structure looks...
by Claire Moran | Feb 1, 2026 | Blog, Themes in Qualitative Research
And how to recognise the early signs of trouble If there is one word that quietly causes more confusion in qualitative research than almost any other, it is “theme.” Most researchers can describe what a code is. Many can explain what categories are. But when it comes...
by Claire Moran | Sep 17, 2025 | Blog, Qualitative Coding
Once you understand what shapes your coding, your theoretical perspective, methodology, and analytic goals, the next challenge is often how to make it work in practice. Qualitative coding is about staying methodologically clear while thinking, noticing, interpreting,...
