by Claire Moran | May 18, 2026 | AI in Qualitative Research, Blog
As AI tools become more embedded in research practice, we’re rightly asking: Can they help with summarising? Coding? Theme development? Interpretation? But there’s a quieter shift happening too — one we’re not talking about enough. As tools like ChatGPT, Claude, and...
by Claire Moran | May 4, 2026 | AI in Qualitative Research, Blog
As AI tools become more embedded in research workflows, qualitative researchers face a pressing challenge: how do we work with these technologies without surrendering what makes our work meaningful? The risk isn’t just that AI might be wrong. It’s that it might sound...
by Claire Moran | Mar 15, 2026 | Blog, Codebook
Introduction Reflexive thematic analysis (RTA) does not use a codebook. Coding develops through deep engagement with the data, and themes are constructed through interpretive work rather than applied from a predefined framework . By contrast, many qualitative projects...
by Claire Moran | Mar 1, 2026 | Blog, Codebook
Introduction Codebooks are common in qualitative research. They appear in applied health studies, evaluation projects, multi-analyst teams, policy research, and large-scale interview datasets. They often provide structure, comparability, and transparency. Yet the...
by Claire Moran | Feb 15, 2026 | Blog, Themes in Qualitative Research
How to tell the difference — and why it matters Many qualitative researchers reach a familiar moment in analysis. You look at your developing “themes” and think: They sound right… but something feels off. The labels are tidy. The quotes fit. The structure looks...
